Gamification is the process of incorporating game-like elements into non-game contexts to enhance engagement and motivation. This can include features such as points, badges, leaderboards, and challenges, which encourage users to participate more actively in activities like learning, fitness, or workplace tasks.
By applying principles from game design, organizations aim to make experiences more enjoyable and rewarding. For example, educational platforms may use gamification to motivate students by rewarding them with badges for completing lessons, while fitness apps might track progress and offer challenges to encourage users to reach their health goals.