A full-service broker-dealer is a financial firm that provides a wide range of services to clients, including investment advice, research, and trading of securities. They cater to individual and institutional investors, helping them make informed decisions about buying and selling stocks, bonds, and other financial instruments. These firms typically employ licensed professionals who offer personalized guidance and can create tailored investment strategies. In addition to trading services, full-service broker-dealers may also provide wealth management, retirement planning, and access to initial public offerings (IPOs), making them a comprehensive resource for investors seeking support in managing their portfolios.