Friendly matches are games played between sports teams that do not count towards official league standings or tournaments. These matches allow teams to practice, test new strategies, and build team chemistry without the pressure of competition. They are often scheduled during off-seasons or as part of pre-season training. In football, for example, teams may organize friendly matches to prepare for upcoming tournaments like the FIFA World Cup. These games can also serve as a way to engage with fans and promote the sport, as they often take place in various locations, allowing supporters to see their favorite teams play.