Framing effects refer to the way information is presented, which can influence people's decisions and perceptions. For example, a product described as "90% fat-free" may be more appealing than one labeled "contains 10% fat," even though both statements convey the same information. This highlights how the context or wording can shape our understanding and choices. These effects are significant in various fields, including psychology, marketing, and politics. In politics, the framing of an issue can sway public opinion, as different presentations can evoke different emotional responses. Understanding framing effects helps individuals recognize potential biases in information and make more informed decisions.