The framing effect is a cognitive bias where people make different decisions based on how information is presented. For example, if a medical treatment is described as having a 90% success rate, individuals are more likely to choose it than if it is framed as having a 10% failure rate, even though both statements convey the same information. This effect highlights the importance of context in decision-making. The way options are framed can significantly influence perceptions and choices, impacting areas such as marketing, politics, and health communication. Understanding the framing effect can help individuals make more informed decisions.