Found footage is a filmmaking technique that presents the film as if it were discovered film or video recordings. This style often includes raw, unedited clips that create a sense of realism and authenticity. It is commonly used in horror and thriller genres to enhance the viewer's immersion in the story. The technique gained popularity with films like The Blair Witch Project and Paranormal Activity, which use handheld cameras and first-person perspectives. Found footage can evoke a sense of immediacy and intimacy, making audiences feel as though they are part of the events unfolding on screen.