The "folk revival" refers to a cultural movement that began in the mid-20th century, primarily in the United States and the United Kingdom. It aimed to rediscover and promote traditional folk music, often characterized by acoustic instruments and storytelling. This movement was influenced by earlier folk traditions and sought to connect contemporary audiences with the roots of their musical heritage. Key figures in the folk revival include artists like Woody Guthrie and Pete Seeger, who played significant roles in popularizing folk music. The revival also coincided with social and political movements, using music as a means of expression and activism. This period saw the rise of folk festivals and the emergence of new artists inspired by traditional sounds.