Financial advisory refers to the professional guidance provided to individuals or businesses regarding their financial decisions. This can include investment strategies, retirement planning, tax optimization, and estate planning. Financial advisors assess clients' financial situations and help them set and achieve their financial goals. These advisors may work independently or as part of a larger firm, offering services tailored to each client's needs. They often use tools and resources to analyze market trends and provide recommendations. The ultimate aim of financial advisory is to enhance clients' financial well-being and ensure they make informed choices about their money.