A fashion influencer is an individual who uses social media platforms to share their personal style and fashion choices with a large audience. They often showcase outfits, accessories, and beauty products, providing inspiration and ideas for their followers. Many fashion influencers collaborate with brands to promote products, leveraging their online presence to reach potential customers. These influencers typically have a strong understanding of current trends and can impact their followers' purchasing decisions. They may also attend events like fashion shows and participate in campaigns, further establishing their authority in the fashion industry. Their content often includes photos, videos, and styling tips.