Eye contact is the act of looking directly into another person's eyes during communication. It plays a crucial role in conveying emotions, intentions, and attentiveness. Maintaining eye contact can signal confidence and interest, while avoiding it may suggest discomfort or disinterest. In different cultures, the significance of eye contact can vary. For instance, in some societies, eye contact is seen as a sign of respect and engagement, while in others, it may be considered rude or confrontational. Understanding these cultural differences is important for effective communication in diverse settings.