Export promotion refers to the strategies and activities aimed at increasing a country's exports. This can involve government initiatives, such as providing financial incentives, tax breaks, or support services to businesses that sell goods and services abroad. The goal is to enhance the competitiveness of domestic products in international markets. Additionally, export promotion can include trade missions, where business leaders travel to foreign countries to explore new markets and establish connections. Organizations like the International Trade Administration often assist companies in navigating the complexities of exporting, helping them understand regulations and market demands.