exclusive release
An "exclusive release" refers to a product or content that is made available to a limited audience or through specific channels. This can include items like movies, music albums, or video games that are only accessible to certain retailers, platforms, or members of a particular group. The goal is often to create a sense of rarity and excitement around the release.
These releases can generate buzz and anticipation among fans, as they may offer unique features, special editions, or early access. For example, a new video game might be released exclusively on a specific gaming console for a limited time, encouraging players to purchase that console to experience the game.