Ethnology is the comparative and analytical study of cultures. It seeks to understand the similarities and differences among various human societies by examining their customs, beliefs, and social structures. Ethnologists often use fieldwork, interviews, and historical research to gather data about different cultures around the world. This discipline is a branch of anthropology, which is the broader study of humans. Ethnology helps to highlight the diversity of human experiences and can inform discussions about issues like cultural identity and globalization. By understanding different cultures, ethnologists contribute to a greater appreciation of humanity's rich tapestry.