Ethical consumerism is the practice of making purchasing decisions based on the ethical implications of products and services. This includes considering factors such as environmental sustainability, fair labor practices, and animal welfare. Consumers who engage in ethical consumerism often seek out brands that align with their values, supporting companies that prioritize social responsibility. This movement encourages individuals to think critically about their consumption habits and the impact of their choices on society and the planet. By choosing products from companies that promote sustainable practices, fair trade, and eco-friendly materials, consumers can contribute to positive change and support a more ethical economy.