Ephemera refers to items that are designed to be temporary and not meant to last. This can include things like posters, flyers, tickets, and greeting cards. These objects often capture a moment in time, reflecting cultural trends, events, or social messages. Collectors and historians value ephemera for its ability to provide insights into everyday life and historical contexts. While these items may seem insignificant, they can reveal much about the society in which they were created, making them important for research and preservation efforts.