Homonym: engage (Involvement)
The term "engage" refers to the act of participating or becoming involved in an activity or conversation. It can apply to various contexts, such as engaging with a community, engaging in a discussion, or engaging with a product. The goal of engagement is often to foster connection, understanding, or collaboration.
In the digital world, "engage" is frequently used in relation to social media, where users interact with content by liking, sharing, or commenting. This type of engagement helps build relationships between brands and their audience, enhancing the overall experience for both parties involved.