Email verification is a process used to confirm that an email address is valid and belongs to the person who provided it. This typically involves sending a confirmation link or code to the email address, which the user must click or enter to complete the verification. This helps ensure that the email is active and can receive messages. The main purpose of email verification is to improve the quality of email lists and reduce the chances of spam or fraudulent activities. By verifying email addresses, businesses can enhance their communication efforts and ensure that their messages reach the intended recipients.