e.tv is a South African television channel that launched in 1998. It is known for being the first free-to-air commercial television station in the country. The channel offers a variety of programming, including news, entertainment, and local dramas, catering to a diverse audience. The channel is part of the eMedia Investments group and broadcasts in multiple languages, primarily English and Afrikaans. e.tv aims to provide accessible content to viewers without subscription fees, making it a popular choice for many South Africans seeking quality television programming.