Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party, usually a wholesaler or manufacturer, who then ships it directly to the customer. This means the seller never handles the product directly. This business model allows entrepreneurs to start an online store without the need for significant upfront investment in inventory. Since they don't have to manage stock or shipping, they can focus on marketing and customer service, making it an attractive option for many new business owners.