Discount shoppers are consumers who actively seek out products at reduced prices. They often use coupons, sales, and promotions to save money on their purchases. These shoppers may frequent discount stores, outlet malls, or online platforms that offer deals, making price a significant factor in their buying decisions. Many discount shoppers are motivated by the desire to stretch their budgets further. They may prioritize essential items or look for bargains on non-essential goods. This shopping behavior can be influenced by economic factors, personal financial situations, or a preference for value over brand loyalty.