A discount broker-dealer is a financial service firm that executes trades for clients at reduced commission rates compared to traditional full-service brokers. They typically offer fewer personalized services, allowing investors to manage their own portfolios and make their own trading decisions. This model appeals to cost-conscious investors who prefer a hands-on approach. These firms often provide online trading platforms, research tools, and educational resources to help clients make informed decisions. While they may not offer extensive financial advice, discount broker-dealers enable individuals to buy and sell securities like stocks and bonds efficiently, making investing more accessible.