direct addressing
Direct addressing is a communication technique where a speaker or writer directly refers to a person or group by name. This method helps to engage the audience and make the message more personal. For example, in a speech, a presenter might say, “John, I appreciate your input on this project,” which draws attention to John and acknowledges his contribution.
In written communication, such as emails or letters, direct addressing often involves using a salutation like “Dear Sarah” or “Hello Team.” This approach establishes a connection and can make the recipient feel valued and included in the conversation.