Digital signage refers to electronic displays that showcase information, advertisements, or other content. These displays can be found in various locations, such as shopping malls, airports, and restaurants. They often use technologies like LED, LCD, or projection to present dynamic visuals that can be easily updated. The primary advantage of digital signage is its ability to change content quickly and remotely. This allows businesses to tailor their messages based on time, audience, or current events. Additionally, digital signage can enhance customer engagement and improve communication by providing real-time information and promotions.