Digital marketers are professionals who use online platforms to promote products and services. They employ various strategies, including social media marketing, search engine optimization (SEO), and email campaigns, to reach potential customers. Their goal is to increase brand awareness and drive sales through digital channels. These marketers analyze data to understand consumer behavior and improve their campaigns. They often work with tools like Google Analytics to track performance and make informed decisions. By staying updated on trends in technology and consumer preferences, digital marketers can effectively engage their target audience and achieve business objectives.