Digital innovation refers to the use of digital technology to create new or improved products, services, or processes. It involves leveraging tools like artificial intelligence, cloud computing, and big data to enhance efficiency and meet customer needs. Companies often adopt digital innovation to stay competitive in a rapidly changing market. This transformation can take many forms, such as developing mobile applications, automating tasks, or utilizing Internet of Things (IoT) devices. By embracing digital innovation, organizations can streamline operations, improve user experiences, and drive growth in an increasingly digital world.