digital diplomacy
Digital diplomacy refers to the use of digital tools and platforms by governments and organizations to communicate and engage with foreign audiences. This includes social media, websites, and online campaigns to promote national interests, share information, and foster international relationships.
Through digital diplomacy, countries can respond quickly to global events and public opinion, enhancing their soft power. It allows for direct interaction with citizens and stakeholders worldwide, making diplomacy more accessible and transparent. Examples include the use of Twitter by diplomats and the online presence of international organizations like the United Nations.