Differentiators are unique features or qualities that set a product, service, or brand apart from its competitors. They can include aspects like superior quality, innovative technology, exceptional customer service, or distinctive design. By highlighting these differentiators, businesses can attract and retain customers who value what makes them special. In marketing, differentiators play a crucial role in positioning a brand in the marketplace. For example, a company like Apple uses its sleek design and user-friendly interface as differentiators to appeal to consumers. Understanding and effectively communicating these unique attributes can lead to increased brand loyalty and market share.