Descriptive analysis is a method used to summarize and interpret data in a clear and understandable way. It focuses on providing insights into what has happened in a dataset by using statistical techniques, such as calculating averages, percentages, and trends. This type of analysis helps to identify patterns and relationships within the data, making it easier for decision-makers to understand the current situation. In business, descriptive analysis can be applied to sales data, customer feedback, or market research. By examining this information, companies can gain valuable insights into customer behavior and preferences, which can inform future strategies and improve overall performance.