Database management refers to the process of storing, organizing, and retrieving data in a structured way. It involves using software known as a database management system (DBMS) to create and maintain databases. This ensures that data is easily accessible, secure, and can be efficiently updated or modified. Effective database management helps businesses and organizations make informed decisions by providing accurate and timely information. It also includes tasks like data backup, recovery, and ensuring data integrity, which are essential for maintaining the reliability of the stored information.