Data management refers to the process of collecting, storing, organizing, and maintaining data in a way that ensures its accuracy, accessibility, and security. This involves using various tools and techniques to handle data effectively, making it easier for organizations to analyze and utilize information for decision-making. Effective data management practices include data governance, data quality, and data integration. These practices help ensure that data is reliable and can be shared across different systems and departments. By implementing strong data management strategies, organizations can improve efficiency, reduce risks, and enhance overall performance in their operations.