Custom signage refers to personalized signs created to meet specific needs or preferences. These signs can be designed for various purposes, such as business branding, event promotion, or directional guidance. They can be made from different materials, including wood, metal, or plastic, and can feature unique graphics, colors, and fonts to effectively convey a message. Businesses often use custom signage to enhance visibility and attract customers. For example, a restaurant might use custom signs to display its menu or special offers, while a retail store may create signs to highlight sales or new arrivals. Custom signage helps establish a brand identity and improve communication with the audience.