Cumbia villera is a subgenre of cumbia, a popular music style originating from Colombia. It emerged in the late 1990s in Argentina, particularly in impoverished neighborhoods known as "villas." The music often features electronic instruments and catchy rhythms, making it danceable and appealing to a wide audience. The lyrics of cumbia villera typically address social issues, such as poverty, crime, and life in the slums. This genre reflects the struggles and realities of marginalized communities, giving a voice to their experiences. Artists like Damas Gratis and Los Pibes Chorros are well-known figures in this movement.