Cultural transmission is the process through which cultural beliefs, practices, and values are passed from one generation to another. This can occur through various means, such as language, storytelling, rituals, and education. It helps maintain a society's identity and continuity over time. There are two main types of cultural transmission: vertical and horizontal. Vertical transmission occurs between different generations, such as parents teaching their children about traditions or religions. Horizontal transmission happens among peers, where individuals share and adopt cultural elements from their contemporaries, like music or fashion.