Cultural lag refers to the period of time it takes for society to adjust to new technological advancements or changes in social norms. When innovations, such as the internet or smartphones, emerge, they often outpace the existing cultural beliefs and practices. This can lead to a disconnect between what is possible and what is accepted or understood by society. For example, the rise of social media has transformed communication, but many people still struggle with issues like privacy and mental health. As society grapples with these challenges, it may take time for laws, ethics, and cultural attitudes to catch up with the rapid changes brought about by technology.