Cultural assimilation is the process by which individuals or groups from one culture adopt the customs, values, and behaviors of another culture. This often occurs when immigrants or minority groups integrate into a dominant culture, leading to changes in language, traditions, and social practices. The process can be voluntary or forced, and it may result in the loss of the original culture. For example, many immigrants in the United States adopt American customs while gradually moving away from their native traditions. This blending can create a more unified society but may also lead to cultural homogenization.