Cream contour is a makeup technique used to define and enhance the natural structure of the face. It involves applying a creamy product that is darker than your skin tone to specific areas, such as the hollows of the cheeks, the sides of the nose, and along the jawline. This creates shadows that give the illusion of more sculpted features. To achieve a seamless look, the cream contour is blended well into the skin using tools like a makeup sponge or brush. This method is popular because it provides a more natural finish compared to powder contour, making it suitable for various skin types and occasions.