The cosmetic industry encompasses the production and marketing of beauty products designed to enhance appearance and personal care. This industry includes a wide range of items such as makeup, skincare, fragrances, and hair care products. Companies in this sector focus on innovation, quality, and branding to attract consumers. In recent years, the cosmetic industry has seen a rise in demand for natural and organic products, reflecting a growing consumer preference for environmentally friendly options. Additionally, the industry is influenced by trends in social media and celebrity endorsements, which can significantly impact consumer choices and brand popularity.