A copywriter is a professional who creates written content designed to persuade or inform an audience. They write for various mediums, including advertisements, websites, and social media. Their goal is to engage readers and encourage them to take action, such as making a purchase or signing up for a newsletter. Copywriters often work closely with marketing teams to develop effective messaging that aligns with a brand's voice. They must understand their target audience and use language that resonates with them. Good copywriting can significantly impact a company's success by driving sales and building customer loyalty.