Conscious rap is a subgenre of hip-hop that focuses on social issues, personal experiences, and political themes. Artists use their lyrics to raise awareness about topics like racism, poverty, and inequality, encouraging listeners to think critically about the world around them. This style of rap often aims to inspire change and promote understanding. Unlike mainstream rap, which may emphasize materialism and partying, conscious rap prioritizes storytelling and meaningful messages. Notable artists in this genre include Kendrick Lamar, J. Cole, and Talib Kweli, who use their platforms to address important issues and connect with their audience on a deeper level.