Concept art is a visual representation used to convey ideas for characters, environments, and objects in various creative projects, such as video games, movies, and animations. It serves as a blueprint for designers and artists, helping to establish the overall look and feel of a project before it goes into production. Artists create concept art through sketches, paintings, or digital illustrations, focusing on elements like color, style, and composition. This process allows for exploration and experimentation, ensuring that the final product aligns with the vision of the project, whether it involves fantasy creatures, futuristic cities, or iconic characters.