Company objectives are specific goals that a business aims to achieve within a certain timeframe. These objectives guide the company's strategies and decision-making processes, helping to align resources and efforts towards common targets. They can include financial goals, market expansion, product development, and customer satisfaction. Setting clear company objectives is essential for measuring success and progress. Objectives can be short-term or long-term and should be specific, measurable, achievable, relevant, and time-bound (often referred to as SMART criteria). By establishing these goals, companies can track their performance and make necessary adjustments to stay on course.