Commercial modeling refers to the practice of using models to promote products or services in advertisements, catalogs, and other marketing materials. Unlike fashion modeling, which focuses on clothing and accessories, commercial modeling encompasses a wide range of industries, including beauty, food, and lifestyle. Models in this field often portray relatable characters to connect with consumers. Models in commercial settings may work in various formats, such as print ads, television commercials, or online campaigns. They are typically hired based on their ability to represent a brand's image and appeal to its target audience. This type of modeling can include both professional models and everyday people, depending on the campaign's goals.