Color grading is the process of adjusting the colors and tones in a video or image to achieve a desired look or mood. This technique enhances the visual storytelling by altering brightness, contrast, saturation, and color balance. It is commonly used in film and photography to create a specific atmosphere or to ensure consistency across different shots. In the post-production phase, color grading is typically performed using software tools like DaVinci Resolve or Adobe Premiere Pro. Professionals, known as colorists, work to refine the visual elements, making the final product more engaging and aesthetically pleasing for the audience.