Coercive persuasion, also known as brainwashing, is a psychological technique used to influence individuals against their will. It often involves intense pressure, manipulation, and emotional distress to change a person's beliefs or behaviors. This method can be seen in various contexts, including cults, abusive relationships, and high-pressure sales tactics. The process typically includes isolation from outside influences, repetitive messaging, and the use of fear or guilt. By breaking down a person's sense of self and creating dependency, coercive persuasion aims to instill new beliefs that align with the manipulator's goals, often leading to significant changes in the individual's identity and values.