Cheekbones are the bony structures located on the sides of the face, just below the eyes. They are part of the skull and contribute to the overall shape and contour of the face. Cheekbones help support the facial muscles and play a role in facial expressions. In humans, prominent cheekbones are often associated with attractiveness and are a key feature in facial aesthetics. The size and shape of cheekbones can vary significantly among individuals and are influenced by genetics and ethnicity. They also provide attachment points for various muscles involved in chewing and facial movement.