Channels are pathways or mediums through which information, communication, or goods flow. In the context of media, channels can refer to television stations, radio frequencies, or online platforms like social media. Each channel has its own audience and style, making it important for creators to choose the right one to reach their target audience effectively. In business, channels often refer to distribution methods, such as retail stores or online marketplaces, that help deliver products to consumers. For example, a company might use both physical stores and e-commerce websites as channels to sell its products, ensuring they reach a wider audience and meet different customer preferences.