Cam models are individuals who perform live on camera, typically through online platforms. They engage with viewers in real-time, often providing entertainment, conversation, or adult content. The interaction can be personalized, as viewers can request specific actions or themes, making each session unique. These models usually work as independent contractors, setting their own schedules and rates. They often use social media to promote their services and build a following. The industry has grown significantly with the rise of technology, allowing for a diverse range of performers and content styles, appealing to various audiences.