Homonym: buzz (Excitement)
"Buzz" refers to the excitement or interest generated around a particular topic, event, or product. It often manifests through conversations, social media posts, and news articles, creating a sense of anticipation or enthusiasm. This phenomenon can be seen in various contexts, such as the launch of a new smartphone or the release of a movie.
In marketing, "buzz" is a valuable tool for promoting brands and engaging audiences. Companies often use strategies like influencer partnerships or viral campaigns to create buzz, aiming to increase visibility and drive sales. The goal is to generate word-of-mouth recommendations and foster a community of enthusiastic supporters.