A business model is a plan that outlines how a company creates, delivers, and captures value. It describes the products or services offered, the target market, and the revenue streams. Essentially, it explains how a business intends to make money and sustain itself over time. Different types of business models exist, such as subscription-based, freemium, and e-commerce. Each model has its own strategies for attracting customers and generating income. Understanding a business model is crucial for entrepreneurs and investors to assess the viability and potential success of a business venture.