A business broker is a professional who helps individuals buy and sell businesses. They act as intermediaries, guiding sellers in valuing their business and marketing it to potential buyers. Brokers also assist buyers in finding suitable businesses that match their interests and financial capabilities. In addition to facilitating transactions, business brokers provide valuable advice on negotiations, financing options, and legal requirements. Their expertise helps ensure that both parties navigate the complexities of the buying and selling process smoothly, making it easier to achieve a successful sale or purchase.